RxEffect

RxEffect

TEEN PRESCRIPTION DRUG MISUSE AND ABUSE IS AT EPIDEMIC LEVELS. RXEFFECT IS A PROJECT TO BUILD AWARENESS ABOUT THIS PROBLEM.

Overview:

In 2015, Stratford’s Youth Committee launched a social media campaign aimed at prescription drug misuse and abuse. Youth leaders worked with a marketing consultant to brainstorm ideas and build an internet campaign to reach both teens and adults. The group produced a website, social media memes and messages, and event handouts to build awareness. 

Social Media Memes

Teens from Stratford were photographed to appear in social media memes;
over 20 unique memes were created and dispersed via social media, from July through October:

Social Media Memes

A website, www.rx-effect.org, was created as a repository for more information.

Event Handouts

Prescription drug bottle handouts were created that had unique warning labels, such as:
WARNING: Misuse May Result in Failure to Graduate.

Postcards for Parents

Postcards were handed out at town events and school open houses:

Postcards for Teens

Postcards were handed out at town events and school open houses:
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