RxEffect

Teen prescription drug misuse and abuse is at epidemic levels. RxEffect is a project to build awareness about this problem.

Overview:

In 2015, Stratford’s Youth Committee launched a social media campaign aimed at prescription drug misuse and abuse. Youth leaders worked with a marketing consultant to brainstorm ideas and build an internet campaign to reach both teens and adults. The group produced a website, social media memes and messages, and event handouts to build awareness. 

Social Media Memes

Teens from Stratford were photographed to appear in social media memes;
over 20 unique memes were created and dispersed via social media, from July through October:

don't-let-prescription-drugs-swallow-you-up.jpg

Website

A website, www.rx-effect.org, was created as a repository for more information.


Event Handouts

Prescription drug bottle handouts were created that had unique warning labels, such as:
WARNING: Misuse May Result in Failure to Graduate.

rx-effect-handouts

Bottles were filled with messages folded up to look like prescription drug directions; QR codes were added to enable people to scan them with their smartphones and go to one of the social media pages created for the campaign, including: Facebook, twitter, Instagram, Pinterest and G+

These were handed out at town events, festivals and school open houses.


Postcards for Parents

Postcards were handed out at town events and school open houses:

rx-effect-postcards-for-parents-front
rx-effect-postcards-for-parents-back

Postcards for Teens

Postcards were handed out at town events and school open houses:

rx-effect-postcards-for-teens-front
rx-effect-postcards-for-teens-back